The Pedigree Matchmaker Story
This is a simple story about what can be achieved when people and Organisations work together. In this case the Sheep CRC.
As the Sheep Industry recognize how much more accurate ASBV’s become with the addition of Full Pedigree information, we will see a rapid uptake of this simple cost effective technology.
More accurate Breeding Values give the sheep breeder the ability to achieve faster genetic change in their flock.
Pedigree Matchmaker Publicity ( blip)
In Oct 09 the Sheep CRC (James Rowe CEO) and the “New Inventers” negotiated Pedigree Matchmaker going on the TV show.
As individuals go on the New Inventers not Organisations two people heavily involved with the invention were chosen to go on the show. The appearance of Steve Semple & Mark Mortimer on the ABC TV show was a great promotional success for Pedigree Matchmaker.
In promotion of Pedigree Matchmaker by Industry & Investment NSW following the show, a very misleading message was transmitted.
Both in “The Land”.
Firstly by a politicized Industry & Investment NSW (so called this week) promotion claiming the invention solely to one of their staff. (The State Government may have gutted the staff numbers of its former NSW Ag. and changed its name, but obviously not its self-promotion arm.)
Secondly a letter written to “The Land” by Prof. James Rowe (Chief Executive Officer, of the Sheep CRC) to correct the false impression the I&I NSW self-promotion had created.
This letter was so heavily edited by “The Land” it totally changed the meaning of James Rowe’s letter.
The letter made the point that both people who appeared on the “New Inventers” were significant contributors to the Pedigree Matchmaker invention, not just one of them.
After “The Land” had edited James’s correction letter, it inferred both individuals were claiming credit for the invention of the Sheep CRC. This could not be further from the truth in both cases. One can only wonder why this editing was done by “The Land” !!!
On this matter we say ~ raspberries to the publicity machine of I&I NSW and to the ”letter editor” of “The Land”. All credit to the Sheep CRC & its collaborators.
One of the main strengths that bind the Centre Plus group together is total honesty between our members and those we work with. Therefore we like to see, credit where credit is due, and correction of misleading or untrue information, where Centre Plus is involved.